This is Grivel
Grivel is excited to share their brand story in a way they never had before. This cinematic film tells the story of Grivel's past, present, and future. They believe everyone chooses what to surround themselves with, in their own style, feeling respect for the mountains in their own way.
October 4, 2021
This is Grivel - About the Film
In 2020, Grivel defined their positioning, as well as their mission, vision and slogan: To each their own. They have now made a short film, which is in their view the best way to communicate all this. In their opinion, this is the best fit with today’s communication: internet, social media, low attention, busy schedules. To make this film, they have gone beyond their borders, and wanted to find a new way, a new fresh look and a new language, involving a team of people from cinema! Learn more about the making of This is Grivel.
October 4, 2021
A Week as an Adventure Photographer
As an adventure photographer, you don’t have the luxury of a studio where you can keep all your gear in one place and move the subject to you. You are constantly traveling to locations and your gear has to come with you. The LowePro PhotoSport III is an adventure photographer's camera bag. It was designed on the crux of adventure to be a climbing photography specialist.
July 19, 2021
Cypher Brand Story
Cypher wants to invite you into the mountains. We want to boost you over the barriers that try to prevent you from experiencing climbing. The right equipment can introduce you to the sport and will grow with you as your exploration evolves.
July 8, 2021
Ice Blades - History and Technology
Italian hardware manufacturer Grivel details a history about how the technology used in making the blade of an ice axe. The first mountaineers used a single long pole with a sharp point on the end and now feature a much shorter handle with a forged blade made in a process similar to the legendary Japanese katana. We also look at how different blades are made for different uses such as ice, mixed, and dry climbing.
March 9, 2021
More to Discover With SILVA
In 1933, three brothers created the world's first liquid filled compass. This greatly improved explorers ability to navigate. The new company, called SILVA, would go on to create a headlamp. This would lay the groundwork for nearly a century of orienteering tools used to navigate in places where other tools like GPS would fail.
December 1, 2020