This is Grivel
Grivel is excited to share their brand story in a way they never had before. This cinematic film tells the story of Grivel's past, present, and future. They believe everyone chooses what to surround themselves with, in their own style, feeling respect for the mountains in their own way.
October 4, 2021
This is Grivel - About the Film
In 2020, Grivel defined their positioning, as well as their mission, vision and slogan: To each their own. They have now made a short film, which is in their view the best way to communicate all this. In their opinion, this is the best fit with today’s communication: internet, social media, low attention, busy schedules. To make this film, they have gone beyond their borders, and wanted to find a new way, a new fresh look and a new language, involving a team of people from cinema! Learn more about the making of This is Grivel.
October 4, 2021
Josie McKee - Through the Injury
It has been 4 years since the accident. My passion for climbing is now at an all time high. It has been a year and a half since COVID upended my life (and the world in general). I actually have a better quality of life than before. It has been 6 months since a major ankle surgery and my longest hiatus from climbing in over 15 years. And I am climbing better than ever.
September 28, 2021
NEW Multi Sport Glasses
Cypher is stoked to introduce our all-new line of multi-sport sunglasses. We’ve created three different attractive styles of sunglasses designed with unique features for adventure enhancement. The Piedmont, The Powell, and the Pacifico.
September 10, 2021
A Week as an Adventure Photographer
As an adventure photographer, you don’t have the luxury of a studio where you can keep all your gear in one place and move the subject to you. You are constantly traveling to locations and your gear has to come with you. The LowePro PhotoSport III is an adventure photographer's camera bag. It was designed on the crux of adventure to be a climbing photography specialist.
July 19, 2021
Alan Rousseau's Alaska 2021
Spring of 2021 was my longest trip to Alaska and definitely the most productive of my 13 trips into the range. The plans for it started to get hashed out in October of 2019. I’ll give you all one guess why the trips did not happen in spring of 2020. At least the silver lining was it allowed another year of structured training to prepare.
July 12, 2021