Grivel is excited to share their brand story in a way they never had before. This cinematic film tells the story of Grivel's past, present, and future. They believe everyone chooses what to surround themselves with, in their own style, feeling respect for the mountains in their own way.
In 2020, Grivel defined their positioning, as well as their mission, vision and slogan: To each their own. They have now made a short film, which is in their view the best way to communicate all this. In their opinion, this is the best fit with today’s communication: internet, social media, low attention, busy schedules. To make this film, they have gone beyond their borders, and wanted to find a new way, a new fresh look and a new language, involving a team of people from cinema! Learn more about the making of This is Grivel.
Spring of 2021 was my longest trip to Alaska and definitely the most productive of my 13 trips into the range. The plans for it started to get hashed out in October of 2019. I’ll give you all one guess why the trips did not happen in spring of 2020. At least the silver lining was it allowed another year of structured training to prepare.
Italian hardware manufacturer Grivel details a history about how the technology used in making the blade of an ice axe. The first mountaineers used a single long pole with a sharp point on the end and now feature a much shorter handle with a forged blade made in a process similar to the legendary Japanese katana. We also look at how different blades are made for different uses such as ice, mixed, and dry climbing.