SPIRIT OF THE WEST // SOUL OF THE WILD
“Sendero” is the Spanish word for “trail” or “path.” Although the origin of the name is uncertain, around these parts if you’re going out to walk a “sendero,” there’s a good chance folks know exactly what you mean. Sendero Provisions Co. likes to think they’re building their own “sendero” by following the trails blazed by their role models and industry leaders. They stand wholeheartedly with outdoor inclusion, cultural preservation, public land protection, and conservation through wildlife management. They’re more or less simple folks, and hold their values high: an honest handshake, a hard day’s work, free-flowing rivers, native fish, public land, quality gear, live music, art for art’s sake, craft beverages, and fine Texas BBQ.